Presentation video

Presentation video for your company

The purpose of a presentation video is to give a positive image of your company and your business. We start by jointly develop a script. It’s important to determine who this film is for, and what message you want to communicate. Then we build your presentation video with your target group and message in mind. In post-production we, work with color grading, sound and graphics.

Your presentation video

A presentation video can be posted on a website, social media, etc. You decide the length of the video, but the typical presentation video we produce is just over two minutes.

A presentation video/Image video should reflect the soul of your organization. Therefore we don’t consider it to be enough to just be an accomplished cinematographer, a lot of the magic happens while editing. Our editors have long experience in creating emotional och memorable films with a focus on the narrative technique.

The exact content of your presentation video we determine together. You can tell a story in so many different ways, the most important thing is to make a really good video that conveys a good feeling that remains.

FEEL GOOD

We usually make our films with a so-called feel-good feeling. A promotional film that moves the viewer strengthens the brand and thereby increases sales. The feeling that remains after watching a presentation film is more important than facts and numbers. This can be achieved, for example, by interviewing someone who tells the viewer about their experiences and about your company. We often use a narration as a theme through a presentation film. Because you know your company and know what information to convey, it’s best if you write the bases script, but off course we can help you with copywriting and give you feedback.

THE LENGTH OF THE VIDEO

Surveys have shown that about 60 % turns off a film longer than two minutes.That is why most presentation films we produce are around two minutes. People are accustomed to short film clips found on Youtube, TikTok and other social media. Some won’t even start the film if they see that it is longer than two minutes. Of course the film cannot be too short since that constitutes a risk of not being able to present your entire message. Therefore the film should focus on what your company does best and why your clients choose you! At the end of the film we usually add the company’s logo, website and sometimes address.

DELIVERY

YouTube is adapting the film’s quality after the viewer’s bandwidth. Many other sites don’t do that. In that case the film size should be selected when the movie is uploaded. Therefore, we deliver the film in a size that suits you. Sometimes, we deliver the film in several sizes depending on where it will be posted. A presentation film can be posted on your website and social media. It has the power to supply much more information about your company, compared to text and/or images. A lot of companies choose to add a link to their presentation film in e-mails going out to new potential clients. A presentation film can provide more info in a shorter time than traditional texts or references to a website or such.